HelpsGood

HelpsGood works with nonprofits, government agencies and socially responsible companies to produce an integrated strategy that inspires action and helps you do good.

Strategy

First question to inform the strategy -- What stories are we going to tell?

Production

We create content for a real-time marketing environment that thrives on a good laugh or good information.

Marketing

Earned media, paid media and owned media - we help you place it, buy it or build it.

Optimization

We keep iterating to improve ROI, CTR, Reach, Engagement or whatever other metric you're tracking.

I Must Have Internetz!

We wrote an article for the Ad Council’s AdLibbing blog talking about how to use social media to connect with folks who aren’t already using social media.
SXSW Interactive 2013 - Good Times

We’re happy to report that SXSW Interactive and social good are still best buds.
Earnies Grand Prix Finalist!

Great news! The Ad Council’s and USAID’s FWD Campaign was selected as a Earnies Grand Prix Finalist!
EveryoneOn

HelpsGood just landed a new social media campaign assignment that is perfect for us, being that we’re total Internet and social media geeks.
Super Bowl Hashtags - There for Aesthetics or Use?

Another Super Bowl and another list of meaningless Twitter hashtags on the ads
Happy Holidays from HelpsGood

Happy Holidays from HelpsGood. Wishing you a bountiful 2013! In 2012 we were fortunate to help a lot of great causes.
This is a great PSA

Dumb Ways to Die:The weirdest ad I’ve ever seen. This is a great PSA and may be one of the most effective ones ever -- fun and spot on way for Australian Metro.
We’ve got his back

Now there is an effort to get a Million Puppet March on Washington DC on 11/3 to show support for Big Bird. We’ve got his back. Forward.
This guy is my new hero

Another great example of how social media is able to widen the umbrella of a cause and include new supporters in a very transparent way.
Every Beat Matters

HelpsGood is helping Save the Children and the Ad Council promote their new campaign Every Beat Matters, to support the efforts of frontline health workers around the world.
Pledge to Never TXT and Drive

AT&T launched It Can Wait, a campaign encouraging people to pledge to never txt and drive, featuring Victoria Justice and Ryan Beatty along with PSAs.
Social Media Strategy Roadmap

HelpsGood’s President, Michael Bellavia, gave the opening presentation at the Social Media for Nonprofits.