Cannes Lions, Mashies, Facebook Studio Awards, Clios — these are just a few of the accolades the Love Has No Labels campaign has received since the launch in February 2015. We’re proud to work with the Ad Council and R/GA on this award-winning effort to promote diversity and inclusion. The PSA has 160 million views and counting!
HelpsGood heads up the social strategy to keep the Love Has No Labels community engaged throughout the year. Our social content carries on the message of the PSA to rethink bias and embrace diversity.
For example, our Thanksgiving content went viral on Facebook, Twitter and Instagram with over 1.3 million in organic reach. We also keep the conversation going with the #LoveHasNoLabels hashtag that reaches an average of 1 million every week.