Imagine our surprise when Pharrell showed up to the 2014 Grammys in Smokey’s hat! HelpsGood was quick to get in on the real time action which led to 58.5 million impressions and more than 36,000 tweets about Smokey. There was a 25% increase in Smokey’s Twitter followers within 24 hours. Organic search traffic to our campaign website, SmokeyBear.com, increased by 123%. Read the full overview on the Ad Council’s Adlibbing Blog. Throughout 2014 the Smokey Hat continued to provide lots of interaction around Smokey’s wildfire prevention message.